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social media websites provided mankind with new ways of interaction that proved to have huge effects on our societies. owing to this fact, social media analysis has become in the spotlight of research projects for the last five years this volume presents a collection of carefully selected contributions in this area. chapters are diverse enough to serve a number of directions of research. sentiment analysis has been the dominent topic in this volume this is atttributed to the significance of the topic in this volume this is attributed to the significance of the topic to individuals, businesses, and governments. authors have provided a range of research achievements from multimodel sentiment identification to emotion detection in a chinese microblogging website the book will be useful to research students, academics and practitioners in the area of social media analysis. each§chapter opens up a number of research directions that have the potential to be taken on furhter in this rapidly growing area of research.§