Kapcsolat
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Kézbesítés
Vásárlási tanácsadó
Speech acts in contemporary advertising
Angol
131 b
30 nap a termék visszaküldésére
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Puha kötésű
31 466
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Kemény kötésű
88 253
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Advertising is one of the most important discourse genres of modern communication. There are various types of linguistic and non-linguistic means. The aim of advertising is to influence our perception of the world and thus our value system. In the theoretical part of this book I will deal with advertising discourse and its problems. I will discuss a variety of communication methods and linguistic means that can be found in advertising. Further I will discuss the issue of gender problems. In the practical part I will deal with analyses of speech acts. The bases of this research are print advertisements that appeared in contemporary British and American magazines. There will be a specific focus on the target groups in terms of their gender, frequency of occurrence and product focus.
Információ a könyvről
Angol
